Privacy Policy


This Privacy Policy describes your privacy rights regarding American Natural and its subsidiaries and affiliates (the “Company” or “us/we/our”) collection, use, storage, sharing, and protection of your personal information. It applies to the Company website, and all related websites, applications, services, tools, modules, integrated application sites and remote services, servers, and services residing on servers owned and/or operated by Company, or third parties on behalf of Company (collectively “Services”). By using the Services, you agree to the terms of this Privacy Policy and consent to the processing of your personal information as described here.

Throughout this Privacy Policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used, whether in combination with other information or otherwise, to identify a specific person.

This policy does not apply to information collected by the Company or its affiliates offline or through any other means, including through any other website or software application, whether or not operated by the Company, which does not state that this policy applies to it.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you should not use any Services. By accessing or using the Service, you agree to this privacy policy, as it may be amended from time to time.


In order to provide and enhance the Services and to make them available to you, we may collect the following types of information:

Information you provide — We may collect personal information that users provide through optional, voluntary submissions, including but not limited to email, online registration forms, credit card numbers, addresses, or other information to support transactions carried out through the Services, search queries through such Services, and user contributions to be published or displayed on any public areas of such Services. Personal information means any information that may be used to identify an individual, including without limitation your name, e-mail address, physical address, phone number, and billing information. The types and amount of personal information collected for these activities will vary depending on the activity. We use this information to provide our Services, to tailor your user experience, and to prevent fraud.

Automatic data collection technologies — The information that we automatically collect may include personal information, or we may maintain or associate automatically collected information with personal information collected in other ways or received from third parties. Such information is used to help us to improve the Services and to make them more personalized. We may automatically collect:

  • details of your use of the Services in our physical stores. For example, we may collect credit card information, store locations, GPS location, products purchased, or other resources accessed from a particular physical location operated by the Company or its partners;
  • details of your use of the Services, such as traffic data, location data (including GPS and IP based location identification), logs, and other communication data and the resources that you access and use through the Services;
  • information about your device and internet connection, such as your IP address, operating system, and browser type.
  • Information about you regarding your current and historical usage of the Service and transactional data associated therewith. Likewise, we may collect information stored by third parties such as, but not limited to vendors, suppliers, plugin providers and social network or media sites (such as by way of example only, and not limitation, Facebook, Google and Twitter) that may be integrated into our Services. The data we have access to varies by site and is controlled by your privacy settings on that site and your authorization. By associating an account managed by a third party with your Services account and authorizing us to have access to this information, you agree that we may collect, store and use this information in accordance with this Privacy Policy and our Terms of Use.

We may also obtain information from or about you in other ways. For example, we may verify user information with a service provider or combine your information with additional information we collect from other third parties or sources, as authorized and permitted by law. Also, we collect the information you send to us such as correspondence, customer satisfaction surveys or customer service communications, testimonials or user content such as photos, blogs and writings.

Cookies — When you use the Services, you may receive one or more cookies, which are small files containing a string of characters that are placed on your device and uniquely identify your browser. We may use cookies to improve the quality of our service by storing user preferences and tracking user trends, and to customize your experience. Most browsers are initially set up to accept cookies, but you can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some portions of the Services may not function properly if your cookies are disabled.

How we use the information we collect. Our key purpose in collecting personal information is to provide you with a safe, efficient and customized experience. We may use the information we collect to:

  • provide, test, or enhance the functionality of the Services;
  • develop and test new products, locations for physical stores or Services;
  • resolve disputes and troubleshoot problems;
  • prevent, detect and investigate potentially prohibited or illegal activities, and enforce our Terms or any user agreement
  • customize, measure and improve our Services and advertising;
  • contact you tell you about our Services and those of our corporate family, service updates, targeted marketing and
  • promotional offers based on your communication preferences;
  • compare information for accuracy and verify it with third parties; and/or comply with applicable laws;
  • registration and/or sharing through third-party services;
  • share the information with other business entities, should we plan to merge with or be acquired by that business entity or sell assets.


The Services are not intended for children under the age of 13. No one under that age may provide any information through the Services. We do not, and will never knowingly request personally identifiable information from anyone under the age of 13 without requiring parental consent. Any person who provides their personal information through the Services represents that he or she is 13 years of age or older.

If you are under the age of 13, do not register for, use, or provide any information through the Services.


We may disclose without restriction both information about individual users and information that does not identify any individual. We share information between our systems and that of third parties, such as with third-party vendors, partners, licensees or licensors, in order to test, develop, market or deploy new products and Services. Such third parties may use the information to develop and market new products for the Company. In most instances, we attempt to remove user identifiable information from the data that we collect and share with third parties,, however, we may share user identifiable information with some of our vendors, including user identifiable information like names, user type, email address, location, transactions history, and other data. This user identifiable information is shared to enhance or develop Services for the Company. We may also disclose personal information to respond to legal requirements (for example, in response to requests by federal, state or local authorities, including tax authorities, subpoenas, court orders or other legal process) or in the good-faith belief that disclosure is legally required, to enforce our policies, to establish or exercise our legal rights or protect anyone’s rights, property or safety.

Accessing and changing personal information:

In order to change your email address, privacy and communications preferences, you must utilize the account features of the Service.

We may communicate with you at various times, with administrative emails or phone calls, about transactions and service announcements, customer service responses and promotional emails like special offers, newsletters and updates.


No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you transmit information to us at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Services. Once we receive your transmission, we make reasonable efforts to ensure security on our systems.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. We may provide such notice by positing a statement through the Services or sending an email to you at the email address you have provided. We may also communicate with you electronically regarding other security, privacy and administrative issues relating to your use of the Services. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Third Parties:

This Services may contain links to other websites such as a reward program and individual store websites which are hosted, operated and/or managed by a third party or its contractors, not the Company. Any information submitted to these other websites may be retained, viewed and used by the third parties and/or the Company and in accordance with any applicable third parties’ respective use and privacy policies and this Privacy Policy. The Company is not responsible for the privacy practices of the third parties hosting, operating and/or managing such other websites. We strongly recommend that our visitors read and inquire into the privacy policies of every such third-party website that they visit which collects personal information. This Privacy Policy applies only to our website only and the Company does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

Privacy Policy Updates:

The Company may, in its sole discretion, modify this Privacy Policy from time to time, effective immediately when they are posted as modified. Please check this Privacy Policy each time you use the Services, as they are legally binding on you. Your continued use of the Services after the posting of revised Privacy Policy constitutes your binding acceptance of such changes. If you are dissatisfied with any Service, the Terms of Use, or the Privacy Policy, then your exclusive remedy is to discontinue using the Services.